One Direction Will Help Launch Simon Cowell’s New YouTube Talent Search #YTG
As Simon’s most successful discovery in recent years, One Direction are helping to launch his latest online venture. They will do so by an online interview that will help spread publicity.
Called “The Youth Generation”, Simon and SONY music hope to tap into even more talents through YouTube. They will be looking for the likes of make-up artists and chefs, who can use the service to get recognised on a global scale.
Cowell said of his decision to turn to YouTube:
“We wanted to devise a way that it’s easier for you to get noticed.”
“It’s a simple idea, you upload your videos. It goes way beyond singers or dancers or the kind of stuff we’ve done before, and all the resources I have here – or we have at Sony – are all behind it. So if you’re good you’re going to get noticed and you’re going to get discovered.”
YouTube has changed the face of the music industry, but really it has changed the world’s media. Cowell-dude added:
“YouTube is the biggest TV channel now in the world. The problem is there’s just so many videos being uploaded. Part of the reason we have come up with our own idea is you are definitely going to get seen on this.”
If you think you have a talent that needs to be seen, heard or believed then log ontohttp://www.youtube.com/yougenerationtv to see what all the fuss is about.
It officially launches 7pm on Wednesday, in association with Skype. And this is when you’ll get to see One Direction!
